The Marketing and Communication Manager will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, engage target audiences, and support business growth.
• Master’s degree (MBA or equivalent) in Marketing, Communications, or related specialization is preferred.
• At least 6 years of experience in marketing or services marketing roles, preferably within the FinTech, IT or financial services industry.
• Proven experience in developing and executing successful marketing campaigns across multiple channels.
Strategic Responsibilities:
• Develop and implement integrated marketing plans to support the company’s growth objectives.
• Collaborate with the leadership team to identify target markets and define key messaging.
• Plan and manage marketing budgets to ensure effective resource allocation.
• Oversee brand positioning and ensure consistency across all communication channels.
• Enhance brand equity by creating impactful campaigns that resonate with target audiences.
• Develop brand guidelines and ensure adherence to the guidelines.
• Ensure consistent brand messaging and visual identity across all marketing and communication channels.
• Manage brand reputation and address any potential brand crises.
• Identify trends, opportunities and competitive landscape.
• Analyze data from the market to make informed marketing and communications decisions.
• Provide insights to the engineering / product and sales teams.
• Develop concepts and context of the campaigns.
• Monitor and optimize campaign performance.
• Oversee the creation and distribution of high-quality, engaging marketing content for various marketing channels.
• Develop and manage external communication collaterals, including articles, blog posts, press releases and corporate videos
• Develop and manage internal communication collaterals to align employees with the company’s purpose and brand promise.
• Plan and execute corporate events and product launches
• Coordinate sponsorships and partnerships to enhance the company’s visibility.
Operational Responsibilities:
• Ensure timely execution of marketing activities and plans.
• Monitor, review, report and improve on the activity / campaign performance
• Build and lead a high-performance sales and marketing operations team, fostering a culture of ownership and collaboration.
• Oversee talent acquisition, training, and retention strategies to ensure a skilled and motivated workforce.
• Act as a coach and mentor, providing professional development opportunities and career growth paths.
• Manage the marketing budget and allocate the budget effectively.
• Creative mindset with strong strategic thinking and leadership skills.
• Strong understanding of marketing principles, including brand management, content marketing and digital marketing.
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Excellent analytical skills and a data-driven mindset.
• Adaptable and innovative, thriving in dynamic and evolving markets.
• Ability to work collaboratively with cross functional teams.
• Stellar opportunity to work with a rising company
• The amazing and passionate young team, beautiful office space
• Trust of the biggest FinTech company.
• One-of-a-kind company culture and growth opportunities to accelerate your career progression.
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